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Data sits at the centre of everything that we do – from data quality, modelling and profiling, through to campaign management and ROI analysis. The Data Agency ensures that clients understand the subtleties of consumer communications and will identify a path to more effective and profitable marketing that delivers first class results.
Our intelligence provides a new level of informed marketing that empowers brand growth, increases consumer interactions, and is the most effective way of allowing consumers to buy in the way they want which ultimately delivers value back to business
Few would argue that data has an inexorable role to play in all things marketing. If anything the last few years has seen the requirement for up to date and squeaky clean data grow as it now influences so many channels. Amongst all this furore surrounding data it is important to remember the basics that inaccurate and out of date data costs you money, lowers your response rates and damages your brand. It goes without saying that in an increasingly regulated world the accuracy and relevancy of your database are pretty fundamental... View More